ad pepper media International N.V. announces results for the first quarter of 2025

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ad pepper media International N.V. announces results for the first quarter of 2025

Nuremberg, Amsterdam, 30 April 2025

ad pepper Group, one of the leading performance marketing companies in Europe, achieved a positive start to the current financial year despite the challenging macroeconomic environment in the first quarter of 2025. The Group reports gross sales of EUR 21,465k (Q1 2024: EUR 20,772k) and revenue of EUR 5,284k (Q1 2024: EUR 5,176k), corresponding to growth of 3 percent and 2 percent, respectively.

The ad pepper segment improved its revenue to EUR 612k in the first quarter, up 32 percent year-on-year (Q1 2024: EUR 463k). The Webgains and ad agents segments almost reached the previous year’s levels despite season-related delays in bookings by our advertising partners with revenues of EUR 2,921k (Q1 2024: EUR 2,957k) and EUR 1,750k (Q1 2024: EUR 1,756k).

The segment EBITDAs were as follows: The ad pepper segment generated EBITDA of EUR 133k, above the previous year’s level (Q1 2024: EUR -13k), and ad agents achieved EUR 170k (Q1 2024: EUR 193k). EBITDA of the Webgains segment amounted to EUR 328k in the first quarter (Q1 2024: EUR 631k), while the decrease compared to the prior-year period is mainly due to investments in technology.

The report for the first quarter of 2025 will be published on 23 May 2025.

Key figures (unaudited) in EURk:

Q1
2025		 Q1
2024
Gross sales 21,465 20,772
% growth 3.3
Revenue 5,284 5,176
% growth 2.1
of which ad pepper 612 463
% growth 32
of which ad agents 1,750 1,756
% growth -0.3
of which Webgains 2,921 2,957
% growth -1.2
EBITDA 86 222
of which ad pepper 133 -13
of which ad agents 170 193
of which Webgains 328 631
of which admin -544 -589
Liquid funds* 20,055 21,297

*Including securities at fair value.

For more information:
Dr Jens Körner (CEO)
ad pepper media International N.V.
ir@adpepper.com