Majority stake in solute: ad pepper Group strengthens its strategic role in digital performance marketing

Majority stake in solute: ad pepper Group strengthens its strategic role in digital performance marketing

ad pepper Group is taking the lead at solute – with the goal of jointly strengthening market potential, enhancing efficiency, boosting digital influence and strategically expanding market share across Europe.

Nuremberg, Karlsruhe, 24 April 2025 – ad pepper media International N.V., one of Europe’s leading digital performance marketing groups, has acquired a majority stake in solute by purchasing an additional 14.48 percent. This brings its shareholding to 58.86 percent – with the aim of expanding it to 75 percent in the future.

solute operates the leading price comparison portals billiger.de, shopping.de and juhuu.at. With more than 100 connected platforms and direct access to consumers with a high propensity to buy, the acquisition strategically strengthens the ad pepper Group’s European portfolio. Together with Webgains’ international affiliate network, this creates an integrated, AI-powered offering for intelligent performance campaigns.

“The acquisition of a majority stake in solute is a strategic step to strengthen our position in the European market. Together with solute, we are creating intelligent, AI-powered solutions with technological depth and extensive reach – and we look forward to fully integrating the company into our Group,” says Dr Jens Körner, CEO of the ad pepper Group.

Dr Thilo Gans and Bernd Vermaaten, Managing Directors of solute, add: “The majority investment opens up additional opportunities for technology development and scaling. We look forward to driving the next stage of growth together with the ad pepper Group.”

The transaction is subject to regulatory and board approvals. Employees of both companies will benefit from new opportunities for professional growth and international development. The combination of technology, platform expertise and market knowledge offers scope for new roles, cross-functional collaboration and long-term career prospects within the Group.

Press Contact:
Yvonne Rogers
Head of Marketing & PR
ad pepper media International N.V.
+49 (0) 911 929057-0
pr@adpepper.com

About ad pepper Group
The ad pepper Group is a leading pan-European network of companies specialising in digital performance marketing. With AI-driven operations and automated processes embedded in all services, innovation is at the heart of its operations. Under the umbrella of ad pepper media International N.V., which has been operating since 1999 and is listed on the Prime Standard of the Frankfurt Stock Exchange since 2000, the Group brings together four specialised segments: Webgains (affiliate marketing), ad agents (performance agency), ad pepper (lead generation & audience targeting) and solute (price comparison & marketplace solutions). With more than 350 employees across twelve European locations, the Group is committed to delivering data-driven, technology-powered marketing solutions that span the entire customer journey.

About solute
solute GmbH, based in Karlsruhe, Germany, is a leading provider of digital price comparison solutions. In addition to well-known portals such as billiger.de, shopping.de and juhuu.at, the company is continuously developing new offerings along the customer journey – with the aim of helping online shops to target users more effectively and increase conversion rates. With a strong network and a wide range of B2B services, solute offers powerful reach for tomorrow’s digital commerce.