Affiliate revenue set to increase by 30 percent across Europe in 2011

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London, July 20, 2011 – Affiliates4u, in association with Webgains, have launched the European Affiliate Landscape Report. Findings from the report show that European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30 percent on average in 2011 compared to 2010.

Within the expected revenue figures for affiliates, 67 percent of respondents are currently earning up to EUR 5,000 per month, and 29 percent of the affiliates who entered the survey earning between EUR 5,000 and EUR 250,000+ per month, meaning that 4 percent of European affiliates earn more than EUR 250,000 per month

In amongst the 48 page landscape report, advertiser de-duplication remains an unknown quantity, with 40 percent of affiliates believing that as much as 25 percent of their revenue is lost due to de-duplication and over 20 percent of affiliates believing 25-50 percent of their revenue is lost through this advertiser policy.

A4u members can download the report now at

Polling almost one thousand affiliates the European Affiliate Landscape Report for the first time reveals in-depth views on topics including:

  • Affiliate expansion plans, across Europe & the Globe
  • Current threats to affiliate earnings, including potential future threats
  • Leading European affiliate networks
  • Key factors when working with advertisers, desired affiliate tools / products / solutions
  • Preferred affiliate communication methods
  • Performance Marketing Channel Integration Insight

Chris Johnson, Publisher for, said of the report:

“After a three month turnaround timeframe, I am pleased to be able to release this report to the wider digital marketing arena. Providing insight into individual territories plus an encouraging report on the state of the Affiliate market across Europe, I firmly believe the European Affiliate Landscape Report 2011 provides the grounds for a productive approach to territorial affiliate marketing over the next year.”

Robert Glasgow, Managing Director of Webgains, says:

“We are delighted to partner a4u in this initial investigation into affiliate marketing across Europe. Not only do we now have a better understanding of behaviours and attitudes across Europe but insights gleaned from the differences in the results between countries allow the Industry to tweak approaches according to local concerns. Over time, we will also be able to understand trends and respond accordingly.”


Affiliates4u has been providing Performance Marketing insight to over 60,000 members for over 10 years. Currently Affiliates4u is breaking industry news, creating in-depth articles and reports including our recent Performance Marketing Guide 2011 plus our ever popular industry forum with 10+ years of content.

Affiliates4u is part of the A4u brand, within which we create industry events including the a4uexpo Performance Marketing Conference in London and Munich, plus the annual a4uAwards ceremony and our series of one-day PerformanceIN events focussed on the vertical sectors within Performance Marketing.

Visit for more information.

About Webgains

Founded in 2005, Webgains is one of the leading international affiliate marketing networks, providing a highly effective combination of user-friendly technology together with world class client account management. With fully localised platforms in the UK, Germany, France, the Netherlands, Denmark, Sweden, Spain, Ireland and the USA, Webgains is the fastest growing affiliate. Webgains is part of ad pepper media International N.V, the global online marketing specialist.

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For further information:
Webgains Ltd
Sheema Luca, International Marketing Director
Tel: +44 (0)207 269 1228