ad pepper media takes top prize at Festival of Media AwardsBack to overview
Valencia, 21 April 2009 – ad pepper media has just won a first prize at the Festival of Media Awards, a global awards programme for the media industry which reflects the radical changes taking place in the communications business.
The Communication Futures category-winning campaign for kitchen appliance brand Smeg was selected from amongst 650 competition entries from 52 countries by judges including many influential global media and advertising industry figures. They recognised how the Smeg Retro campaign was one of the first to benefit from semantic targeting on ad pepper media’s iSense Network.
The iSense Network and sister product the SiteScreen Network conduct instant semantic analyses of pages to understand their subject matter, to place online ads next to the right content with unprecedented accuracy, or block ads from appearing next to sensitive content respectively. Brands such as Microsoft, Fujitsu Siemens, HSBC, Shell and 3M now also use the patented iSense Network to achieve precise targeting and enhance performance-focused or brand-building campaigns.
ad pepper media accepted the award, the fourth such honour since 2008, at the ceremony which took place on April 21, 2009 in Valencia, Spain.
Cally Elston, brand manager at Smeg said: “We trialed advertising on online networks for the first time in 2008. Semantic targeting had the potential to reach the right audiences with strong interest in certain lifestyle categories cost effectively. We therefore used ad pepper media’s iSense Network to precisely target web users interacting with entertainment, home & garden and food & drink content across a broad range of quality editorial-led sites. This exercise was so successful in terms of click throughs and conversions that online display advertising is now a vital activity in our marketing plans.”
Sacha Carton, President iSense and Director of the Board at ad pepper media International N.V. said:
“The Festival of Media Awards are the latest to recognise that semantic targeting benefits advertisers, publishers and web users who want to see relevant advertising online. The iSense Network simulates the way humans analyse the meaning of content, to ensure that ad placement is as accurate as possible. Because of the explosion in online content and the deficiencies of other approaches to targeting, semantic targeting will soon become the standard.”
Link to entry video showreel and campaign summary: http://www.creamglobal.com/casestudy.cfm?i=94
Notes to editors
ad pepper media is one of the leading, independent international online advertising marketers. The company offers individual and efficient solutions for media agencies, advertisers and websites in display, performance, email and affiliate marketing, covering practically the whole range of online advertising. The products iLead (lead acquisition), iSense (semantic advertising) and SiteScreen Network (brand protection) are unique in their market sectors. Webgains is the fastest-growing affiliate network in Europe.
With 16 branches in ten European countries and the USA, ad pepper media is currently providing campaigns for thousands of national and international advertising clients in more than 50 countries.
For further informations: www.isense.net
Contact for journalists:
ad pepper media International N. V.
Tel: +49 (0) 911 929057-0