ad pepper media starts the business year 2005 with a significant sales increase

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Nuremberg, Hoofddorp, The Netherlands, May 19th, 2005

For the first time, ad pepper media is publishing its interim report in accordance with the International Financial Reporting Standards (IFRS). The data of the previous year have been adapted correspondingly.

Against the backdrop of consistent pressure with regards to the competition and prices, ad pepper media International N.V. again managed to continue the positive sales development of the business year 2004 in the first quarter of 2005, despite the fact that the latter tends to be weaker for seasonal reasons.

In the first quarter of 2005, ad pepper media generated a turnover of 5,450 kEUR (Q1/2004: 4,721 kEUR)- a growth of 15 percent compared to the preceding year’s corresponding quarter. After a rise of 9 percent, the gross margin amounts to 2,384 kEUR (Q1/2004: 2,178 kEUR) in the first quarter of 2005. The earnings before interest and tax (EBIT) in the first three months of the current business year result in –23 kEUR, following –48 kEUR in the first quarter of 2004. The net income for the period, the first quarter of 2005, amounts to 155 kEUR (Q1/2004: 254 kEUR).

Even after ad pepper media acquired the Dutch online marketer ResultOnline B.V. for approx. 1.6 million EUR in March of 2005, the company still had copious liquid funds amounting to 23.2 million EUR on the key date March 31st, 2005, including short term liquid fixed asset securities and restricted cash. In comparison to December 31st, 2004, the equity ratio was raised by another 2 percentage points from 86% to now 88%.

Performance figures 2005/2004 according to IFRS:

Q1/2005 Q1/2004* Diff.
Turnover KEURO 5,450 4,721  15%
Gross margin KEURO 2,384 2,178    9%
Operating costs KEURO 2,512 2,202  14%
EBIT KEURO    -23    -48  52%
Net income KEURO    155   254 -39%
Profit per share EURO   0.01  0.02
31.03.05 31.12.04*
Liquid funds** KEURO 23,246 25,197
Equity capital KEURO 40,268 40,051
Balance sheet total KEURO 45,712 46,398

*   Disclosure of previous year’s data adapted
** including short term liquid fixed asset securities and restricted cash

The complete 3-month-report will be published on May 25th, 2005, and will be available as of that date for download at: www.adpepper.com.

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