ad pepper media International NV acquires an interest in the US radio service provider dMarc Broadcasting Inc. and will add broadcasting services to its product range

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Newport Beach, Hoofddorp, The Netherlands, 09 December 2004
 
ad pepper media International N.V. today announces an investment into dMarc Broadcasting Inc., of Newport Beach, California. dMarc Broadcasting recently announced the acquisition of radio automation suppliers Scott Studio, one of the leading providers of broadcasting digital services and data solutions. As a consequence of this, dMarc Broadcasting Inc. currently boasts a customer base of more than 4,600 broadcasting stations in the USA and Canada in the field of radio automation, with more than 40% station penetration across the top 50 US radio groups.

ad pepper media International N.V. is involved in the entire transaction, which is financed by means of a $10 million investment into dMarc Broadcasting and led by further tier-one financial investors, among them the US investment firms Oryx Capital Inc. and King Street Capital L.P. as well as strategic investment partners from the business community.

One of the main reasons for the investment into dMarc Broadcasting Inc. is the agreement to form a new European Joint Venture company between dMarc and ad pepper media with the aim of distributing dMarc’s market-leading radio automation and digital media technologies throughout all of Europe. The systems solve many of the fundamental challenges faced by radio station broadcast groups today, including the measurability of advertising, the simplification of complex booking and reporting procedures and the reduction of unsold commercial time. By handling campaigns interactively, as has been done in the online sector for a considerable time, ad pepper expects a sustainable stimulation of radio turnover, which the company will participate in as a result of the Joint Venture. The Joint Venture will pick up its activity in the course of the year 2005.

For further information:
Investor Relations
Anna-Maria Schubert
ad pepper media International N.V.
Tel.: +49 (0) 911/ 929 057- 0
Fax: +49 (0) 911/ 929 057- 312
Email: ir@adpepper.com

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Thank You!

ad pepper media managed its successful IPO at the end of 2000 as one of the last companies of the so-called Neuer Markt. This was followed by one of the worst economic crises in decades, with the dot-com bubble bursting and the 9/11-driven recession starting in 2001.

It’s now been almost 20 years since we took this daring step, and we haven’t just been resting on our laurels in the meantime. In fact, with record results and a squeaky-clean balance sheet, we’re in a healthier position today than ever before. Two decades of experience as of one of the leading performance marketing companies in Europe have also made us vigilant and prepared us for future economic headwinds.

This is something we are proud of: However, this success also makes us humble well knowing that currently many companies are struggling to survive. And with many people fearful of losing their jobs (or even their lives), we don´t think it´s the right time to celebrate. Nevertheless, we would like to say a big THANK YOU to our employees, stakeholders and everyone else who has stood by us and believed in us from the very beginning.