ad pepper media International N.V. with double-digit revenue growth; upgrade of profit forecast for the financial year 2010

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Nuremberg, Amsterdam, 14 July 2010 – In the second quarter of 2010, ad pepper media International N.V.`s revenue grew by 12.4 percent to kEUR 12,889 (Q2 2009: kEUR 11,468). In the first six month of 2010 revenue totalled kEUR 24,884 (H1 2009: kEUR 23,087). On a proforma basis, i.e. taking the discontinuation of activities in Italy into consideration, in the first six months of the current fiscal year, ad pepper media International N.V.`s revenues grew by 11.0 percent against the same period of the previous year, while gross margin slightly outpaced revenue growth with 11.2 percent. The key growth drivers were once again the Webgains (Affiliate marketing) and ad agents (SEO and SEM) segments where sales were up by 30.8 and 20.3 percent respectively against the same period of the previous year. Positive developments were also identified in the ad pepper media segment which recorded growth of 4.5 percent for the second quarter, while an amount of kEUR 14,220 was achieved for the first six month, which was only slightly below the results achieved during the same period of the previous year (kEUR 14,714).

Profitability increased significantly, compared to the previous year: In the first half of 2010, earnings before interest, taxes and deprecation and amortisation (EBITDA) totalled kEUR 691 (H1 2009: kEUR -1,697), earnings before interest and taxes (EBIT) totalled kEUR 322 (H1 2009: kEUR -2,979) and earnings before taxes (EBT) totalled kEUR 1,055 (H1 2009: kEUR -1,990). Net income for the period totalled kEUR 1,051 and was also clearly positive (H1 2009: kEUR -1,998).

The cash item (liquid funds, including securities at fair value and time deposits) remained at a continuously high level of kEUR 21,846 (31 December 2009: kEUR 22,602), with no debt. Equity ratio as per 30 June 2010 is at 70 percent (31 December 2009: 65 percent).

Due to the dynamic development of sales and EBITDA in the first six months of the fiscal year we remain optimistic about the year as a whole despite the traditionally weaker summer quarter ahead. As a consequence, we are raising our profit forecast for the financial year 2010, and expect to achieve an EBITDA of at least kEUR 1,500.

The half-year report will be published on 12 August 2010.

Key figures (unaudited) for the financial year 2010 vs. 2009:

H1/ 2010 H1/ 2009 Change in %
Sales kEUR 24,884 23,087 +7.8
Gross margin kEUR 11,325 10,510 +7.8
EBITDA kEUR 691 -1,697 >100
EBIT kEUR 322 -2,979 >100
EBT kEUR 1,055 -1,990 >100
Group income kEUR 1,051 -1,998 >100
Earnings per share (non-diluted) EUR 0.05 -0.09 >100
30.06.10 30.06.09 Dev. in %
Liquid funds kEUR 21,846 21,933 -0.4
Equity kEUR 22,673 52,944 -57.2
Balance sheet total kEUR 32,432 63,103 -47.8

For more information:
Jens Körner (CFO)
ad pepper media International N.V.
Phone: +49 (0) 911 929057-0
Fax: +49 (0) 911 929057-157

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Thank You!

ad pepper media managed its successful IPO at the end of 2000 as one of the last companies of the so-called Neuer Markt. This was followed by one of the worst economic crises in decades, with the dot-com bubble bursting and the 9/11-driven recession starting in 2001.

It’s now been almost 20 years since we took this daring step, and we haven’t just been resting on our laurels in the meantime. In fact, with record results and a squeaky-clean balance sheet, we’re in a healthier position today than ever before. Two decades of experience as of one of the leading performance marketing companies in Europe have also made us vigilant and prepared us for future economic headwinds.

This is something we are proud of: However, this success also makes us humble well knowing that currently many companies are struggling to survive. And with many people fearful of losing their jobs (or even their lives), we don´t think it´s the right time to celebrate. Nevertheless, we would like to say a big THANK YOU to our employees, stakeholders and everyone else who has stood by us and believed in us from the very beginning.