ad pepper media International N.V.: Sales and earnings fall short of expectations in 1st half of 2011

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Nuremberg, Amsterdam, July 15, 2011 – ad pepper media International N.V. grew year-on-year by 5.4 percent in the first six months of the current financial year, with widely divergent developments in its three segments. The key growth drivers were once again the Webgains (+29 per-cent) and ad agents (+10 percent) segments. The ad pepper media core segment, by contrast, posted a disappointing performance, with a 8 percent decline in sales. Given this development, the company has introduced extensive cost optimization measures. These already negatively impacted half-year earnings to the tune of EUR 200k. What’s more, ad pepper media hopes to generate substantial growth momentum by deploying its proprietary real time bidding and data platform. This platform, whose development is now largely complete, is due to be launched in the third quarter.

Given the company’s current sales performance, accompanied by a high volume of investments in technology, earnings before interest, taxes, depreciation and amortization (EBITDA) were correspondingly negative and amountedto EUR -1,995k in the first half of 2011 (H1 2010: EUR 691k). At EUR -2,260k, earnings before in-terest and taxes (EBIT) were also clearly negative (H1 2010: EUR 322k), as were earnings before taxes (EBT) at EUR -1,781k (H1 2010: EUR 1,055k). Net income for the period amounted to EUR -2,047k (H1 2010: EUR 1,051k).

At EUR 17,278k, cash holdings (liquid funds including securities measured at fair value and time deposits) remained high (12.31.2010: EUR 22,924k), and that in spite of the dividend payment in May of this year (EUR 1,061k) and the investment made to acquire a further 10 percent of the shares in SocialTyze LLC (EUR 887k) There are no liabilities to banks. The equity ratio amounted to 70.5 percent as of June 30, 2011 (12.31.2010: 69.5 percent).

The half-year report will be published on August 9, 2011.

Year-onyear-comparison of key figures (unaudited):

H1 2011 H1 2010 % change
Sales EUR000s 26,229 24,884 +5.4
Gross margin EUR000s 11,344 11,325 +0.2
EBITDA EUR000s -1,995 691 >100
EBIT EUR000s -2,260 322 >100
EBT EUR000s -1,781 1,055 >100
Consolidated net income EUR000s -2,047 1,051 >100
Earnings/share (basic) EUR -0.10 0.04 >100
06.30.11 06.30.10  
Liquid funds EUR000s 17,278 21,846 -20.9
Equity EUR000s 22,675 22,673 +0.0
Total assets EUR000s 32,167 32,432 -0.8

For more information:
Jens Körner (CFO)
ad pepper media International N.V.
Phone: +49 (0) 911 929057-0
Fax: +49 (0) 911 929057-157

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Thank You!

ad pepper media managed its successful IPO at the end of 2000 as one of the last companies of the so-called Neuer Markt. This was followed by one of the worst economic crises in decades, with the dot-com bubble bursting and the 9/11-driven recession starting in 2001.

It’s now been almost 20 years since we took this daring step, and we haven’t just been resting on our laurels in the meantime. In fact, with record results and a squeaky-clean balance sheet, we’re in a healthier position today than ever before. Two decades of experience as of one of the leading performance marketing companies in Europe have also made us vigilant and prepared us for future economic headwinds.

This is something we are proud of: However, this success also makes us humble well knowing that currently many companies are struggling to survive. And with many people fearful of losing their jobs (or even their lives), we don´t think it´s the right time to celebrate. Nevertheless, we would like to say a big THANK YOU to our employees, stakeholders and everyone else who has stood by us and believed in us from the very beginning.