ad pepper media announces preliminary results for the first half of 2007

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Nuremberg, Amsterdam, the Netherlands, 10 August 2007

Preliminary figures for the second quarter of 2007 show ad pepper media International N.V. with sales totalling 12,659k EUR (Q2/2006: 10,910k EUR), thus marking the highest quarterly sales in the company’s history. Gross margin also reached a new record level of 6,261k EUR (Q2/2006: 5,474k EUR). EBIT for the past three months totalled 205k EUR, while a profit of 32k EUR was recorded in the second quarter of 2007.

EBIT was strongly influenced by the milestone payment, which was received for the sale of the minority stake in Falk eSolutions to Doubleclick in the amount of 441k EUR. Business operations in the second quarter focused once again on the rollout of Webgains and mediasquares. The spotlight was also on additional investment in new technologies and products, such as integration into ad pepper’s network of the Emediate technology – a Scandinavian adserving provider which was acquired back in January. In the quarter under review, we already have managed to migrate completely from third-party technology to our proprietary technology in some countries.

The aim of ad pepper media is to strengthen its position in the market as an international full-service provider of products and solutions for almost all areas of online advertising. This will enable the company to benefit extensively from the rapid growth of the online advertising market.

The complete half-year report will be published on 23 August 2007 and will be available from this date to download at:

Key figures for 2007/2006, in accordance with IFRS:

Q2/2007 Q2/2006 Diff.  Q1-Q2/ 2007 Q1-Q2/ 2006 Diff. 
Turnover kEUR 12,659 10,910 16% 24,007 20,173 19%
Gross margin kEUR 6,261 5,474 14% 12,198 9,867 24%
EBIT kEUR 205 517 -60% 1,651 6,764 -76%
Net income kEUR 32 381 -92% 1,553 6,466 -76%

For further information:
Jens Körner (CFO)
ad pepper media International N.V.
Tel.: +49 911 929057-0
Fax: +49 911 88194-1046

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Thank You!

ad pepper media managed its successful IPO at the end of 2000 as one of the last companies of the so-called Neuer Markt. This was followed by one of the worst economic crises in decades, with the dot-com bubble bursting and the 9/11-driven recession starting in 2001.

It’s now been almost 20 years since we took this daring step, and we haven’t just been resting on our laurels in the meantime. In fact, with record results and a squeaky-clean balance sheet, we’re in a healthier position today than ever before. Two decades of experience as of one of the leading performance marketing companies in Europe have also made us vigilant and prepared us for future economic headwinds.

This is something we are proud of: However, this success also makes us humble well knowing that currently many companies are struggling to survive. And with many people fearful of losing their jobs (or even their lives), we don´t think it´s the right time to celebrate. Nevertheless, we would like to say a big THANK YOU to our employees, stakeholders and everyone else who has stood by us and believed in us from the very beginning.