ad pepper media announces acquisition of UK based Affiliate Marketing Network “Webgains Ltd”Back to overview
Acquisition provides ad pepper media with a sophisticated Market place technology and enables entry into fast growing affiliate and eCommerce market
London, Amsterdam, Nuremberg 9th of May, 2006
ad pepper media today announced the acquisition of Webgains Ltd, one of the fastest growing Affiliate Marketing Networks in the UK.
Founded in 2004, the company has focused on providing merchants and affiliates a unique mix of proprietary state of the art Affiliate Marketing technology and world-class customer service. The Webgains technology – which was designed as a highly scalable platform and ready for international expansion – brings to ad pepper media the fruits of over 5 years experience in the affiliate marketing industry, including cookieless tracking technology, data aggregation, anti-fraud mechanisms and a highly sophisticated reporting system.
The Management and Founders Robert Glasgow and Peter Dunham have over 20 years collective experience in online marketing, with much of that specifically in affiliate marketing. Both have signed long term agreements and will respectively continue to lead the company´s business and development initiatives, working closely with ad pepper media to integrate the Webgains platform into existing ad pepper media product and service offerings and to jointly explore new business opportunities in the online advertising markets internationally.
As a result of the acquisition, Webgains Ltd will become a wholly owned subsidiary of ad pepper media. As part of the acquisition, the companies have agreed to make significant further investments into technology developments as well as international expansion into all markets where ad pepper media is already represented.
With this acquisition, ad pepper media is further enhancing its one-stop-shop online marketing services position by adding one further key service offering. Webgains’ merchants and affiliates and ad pepper media’s client and website partners will respectively benefit from the expanded product offering and reach. Webgains’ reach and performance will be significantly enhanced through ad pepper media’s networks and especially through its Webstats4u network with more than 1 Million websites worldwide.
The acquisition of webgains will be combined with a capital increase, where ad pepper media is issueing up to 800,000 new shares within the next time (bringing up the amount of total issued shares from 11.155 Mio to 11.955 Mio) to cover among other purposes especially the payment of the Webgains purchase price. The total purchase price ranges between 1.8 and 2.9 million GBP and consists of an initial payment in cash and shares and an additional earn-out component depending on achievement of various objectives.