Webgains, one of Europe’s fastest growing affiliate networks, launches in SpainBack to overview
London/Madrid, May 27, 2008 – Webgains, a division of ad pepper media International N.V. and one of the fastest growing affiliate marketing networks in Europe, today announced the opening of offices in Spain.
Based in Madrid, Webgains Spain will be headed up by Iñigo Abrisqueta, Managing Director of ad pepper media and Webgains Spain. The account management team will be headed up by Jorge Martinez. Martinez joins from Tradedoubler Spain and has also worked in a sales capacity at MSN Spain. The sales function will be managed by Angel Canovas, who joins from software company Inosat.
The Spanish digital market is seeing exponential growth with investment for online media in 2008 predicted to be over 700 million euros. Investment in online media increased by 55% in the last year, (IAB Spain,’ Internet Advertising Report 2007’). Pan European affiliate networks which operate in the Spanish market include TradeDoubler and Zanox.
Launched in 2004 and bought by ad pepper in 2006 Webgains has an impressive number of clients across UK and Europe, including Yves Rocher, Viking Direct, Tesco Mobiles, Sainsbury’s, Powerplaydirect and Cadbury’s. In the last two years the company has opened offices in France, Germany, Sweden, Denmark & Netherlands, establishing Webgains as the fastest growing affiliate network in Europe.
In the last year Webgains has taken the lead in network innovation across Europe with the launch of cookie-less tracking (not available on any other network), iSense ad creator (which won an IAB UK award) and mobile tracking. The most recent development has been the launch of the Voucher Management Tool in February 2008.
Commenting on opening the Spanish office Iñigo Abrisqueta, Managing Director of ad pepper Media and Webgains Spain said, “The Spanish digital space market has a wealth of big advertisers such as Ebay, Dell and Vodafone to name a few, however only 10% of the affiliate market potential is being tapped into. Bigger networks have become complacent in terms of the service they offer and new product developments for the local market. There is a real opportunity for us to come in and shake up the status quo. We have an aggressive recruitment plan in place and are already in talks with several interested advertisers.”
Webgains Managing Director, Robert Glasgow, commented, “When ad pepper announced 2007 results last month Webgains was cited as a key in the growth strategy, the opening of our Spanish office is just another stepping stone in our global expansion. Last month we launched a localised platform in Ireland and now Spain, in the next six months we opening further offices in exciting new markets. More and more advertisers are demanding global affiliate marketing reach and we are rapidly expanding to meet this need.”
Founded in 2004, Webgains is one of the leading European affiliate marketing networks, providing a highly effective combination of user-friendly technology together with world-class client account management. With offices in London, France, Germany, Sweden, Denmark and the Netherlands, Webgains is the fastest growing affiliate network in Europe facilitating trans-national transactions for the benefit of both our affiliates and merchants. Webgains is part of ad pepper media International N.V., the pan-European online marketing specialists.