Webgains Appoints International Marketing DirectorBack to overview
London, April 7, 2008 – UK based pan European affiliate network, Webgains, has appointed Sheema Luca ( nee Gulab) as International Marketing Director, further reinforcing the company’s global growth strategy. Sheema will be directly responsible for the brand and marketing functions across the seven countries in which Webgains operates – UK, Ireland, France, Germany, Netherlands, Denmark and Sweden.
Prior to this role, Sheema was Head of B2B Marketing at ValueClick, responsible for the overall marketing strategy for Commission Junction (the affiliate network) Mediaplex, ValueClick Publishing and vcmedia. In addition to 8 years extensive B2B new media marketing experience, Sheema has 3 years blue chip marketing experience from Royal Mail. Her roles at Royal Mail included Sponsorships and Events Manager and Contact Strategy Manager within the CRM team.
Robert Glasgow, Webgains Managing Director said: “Sheema’s appointment represents a coup for Webgains. She was directly responsible for running the first dedicated affiliate marketing conference, Commission Junction University (CJU) in the UK in 2005. She brings a broad knowledge of brand, event management, CRM and integrated marketing, and is a testament to the rapid global expansion of the company.”
Launched in 2005 and bought by Adpepper in 2006 Webgains has an impressive number of clients across UK and Europe, including Yves Rocher, Viking Direct, Tesco Mobiles, Sainsbury’s, Powerplaydirect and Cadbury’s. In 2007 Hero Gregoraki from Webgains won ‘Best Account Manager’, at the A4Uawards. This accolade enhances the network’s reputation as a best-in-class customer – focused affiliate marketing platform.
Commenting on her appointment Sheema said: “The affiliate space is the most exciting digital field in the European marketplace with a high growth rate and, unsurprisingly, a high level of competition. The company that masters excellent service to affiliates across multiple countries, combined with a track record in delivering pragmatic innovations in technology and products, wins a competitive edge. Webgains offers both and consequently is well on the way to becoming a major European player.”