SourceForge launches internationally with European ad network ad pepper media

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Nuremberg, Germany and Mountain View, Calif. USA – August 18, 2008. Source-Forge, Inc., the world`s leader in community-driven media and largest network of elite technology profesionals, today announced a sales relationship with ad pepper media to broaden sales coverage and provide online media services to advertisers and media agencies in European markets.

Under this agreement, ad pepper is marketing in Europe the network of SourceForge sites built on social media and peer-produced content. The main sites of the network are and enables innovators to develop and distribute emerging technologies amongst a global community of IT- Professionals seeking and evaluating software so-lutions, has approximately 27 million unique visitors and 100 million page views worldwide per month., the largest community-focused tech site on the Web, with peer-tested content and debate receives an average of 5.2 million unique visitors and 50 million page views worldwide per month.

“This is a long desired partnership. 77% of visitors of the SourceForge network sites are involved in purchasing IT products or services. So we can offer national and inter-national clients a high quality brand for successful online marketing by reaching a high number of deciders,” said Ulrich Schmidt, chairman and CEO of ad pepper media.

“SourceForge already has a large international audience with a significant amount of traffic originating from Europe,” says Jon Sobel, SourceForge, group president, media. “Reaching out to European advertisers plays to one of the main strengths of the open source community: our extremely diverse, engaged customer base from around the world. ad pepper is the premiere ad network in Europe and we’re thrilled to announce our International presence with such a strong partner”.

SourceForge’s relationship with ad pepper takes advantage of expansive growth in European online ad revenue market. With 169 million people now online across ten European markets, Internet advertising topped $17 billion in revenue last year and is now the third largest ad medium behind only TV and magazines (Interactive Advertising Bureau Europe, 2007).

About ad pepper media
Founded in February 1999, ad pepper media has five billion advertising contacts each month. These contacts make it one of the leading independent international online advertising marketers. ad pepper media offers individualized, efficient solutions to advertisers, websites and media agencies in the business areas of media, response, e-mail and affiliated fields. ad pepper media’s solutions cover nearly the entire palette of online advertising. With 16 subsidiaries in 10 European countries and the USA, ad pepper media conducts campaigns for its clients, which currently include national and international advertisers in more than 50 countries around the globe. ad pepper media has successfully distinguished itself from its competitors thanks to its comprehensive spectrum of efficient marketing solutions, its own special technology and its powerful ability to place advertisements internationally so that transnational advertising campaigns can be effectively conducted. ad pepper media is quoted on the stock exchange and its shares are traded on the Frankfurt Stock Exchange’s Prime Standard (security identification number 940 883).

About SourceForge, Inc.
SourceForge’s media and e-commerce web sites connect millions of influential technology professionals and enthusiasts each day. Combining user-developed content, online marketplaces and e-commerce, SourceForge is the global technology community’s nexus for information exchange, goods for geeks, and open source software distribution and services. SourceForge’s network of web sites serves 32 million unique visitors each month* and includes:,,, and For more information or to view the media kit online, visit (*Source: Google Analytics and Omniture, April 2008.)

SourceForge,, Slashdot, freshmeat, and ThinkGeek are registered trademarks of SourceForge, Inc. in the United States and other countries. All other trademarks or product names are property of their respective owners.

For more information:
Thomas Gahlert
ad pepper media International N.V.
Tel. +49 (0) 911 929057-113
Fax: +49 (0) 911 929057-157

Jesse Cassman
For SourceForge, Inc.
Tel. 1-415-321-2347