SonyBMG and ad pepper media sign marketing agreement for Denmark, Sweden and Spain

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Munich, January 31, 2008 – ad pepper media today announced that it is working with SONY BMG Music Entertainment to market Sony BMG’s “MusicBox” network of video players in Denmark, Sweden and Spain.

MusicBox is a series of advertising-driven online video players that are deployed across SONY BMG’s network of artist and label websites. MusicBox players are viral in nature, and bloggers can link directly to them and have frontline videos run right on their own sites.

This agreement adds another interesting partner to ad pepper media’s portfolio, as the individual European websites of SONY BMG are linked to the MusicBox, providing access to Sony BMG’s complete video music library.

“We are very pleased to be working with SonyBMG, as the MusicBox enables us to add a young, exciting and high-spending target group to our portfolio,” says Niels Nüssler, executive director at ad pepper media. “In our cooperation with SonyBMG so far, we have discovered a mutual passion for creative and innovative advertising formats in a hip environment, which is perfectly geared to the target group. We are especially pleased to present this European platform to our international clients.”

“The SonyBMG MusicBox players are a visually powerful and fascinating experience, so they meet the virtually insatiable demand for Internet videos,” said Ulrich Järkel, Senior Vice President, Digital & Business Development at SonyBMG in Europe. “Our players are a key element of SONY BMG’s overall strategy of making our music and videos available to consumers in as many different ways – and through as many different channels – as possible. As we roll out our MusicBox players in Denmark, Sweden and Spain we want to maximize the audience reach for our own network. We feel that ad pepper media possesses the necessary reach and industry know-how to simplify our entry into these markets, and by working with them we expect to quickly reach our primary business targets.”

ad pepper media International N.V.
Thomas Gahlert
phone: +49 (0) 911 929057-0
fax: +49 (0) 911 929057-157

Kafka Kommunikation GmbH & Co.KG
Susanne Sothmann
phone: + 49 (0) 89 7675-9434
fax: + 49 (0) 89 7675-9435