Online lead generation guidelines

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Wednesday, 23 February 2011 – The Internet Advertising Bureau’s Online Lead Generation (OLG) council has released the first ever set of best practice guidelines for online lead generation in the UK, and have selected a new chairman for the council to guide the council through 2011.

The release of the guidelines comes at the same time as the appointment of new chair Trine Buus. Buus is International Product Director at ad pepper media, and was elected as chair to further emphasise the importance and abilities of online lead generation to advertisers.

Read more about the press release of IAB here.
First set of best practice guidelines for online lead generation.

About Trine Buus

Trine Buus was part of the original team developing the iLead platform back in year 2000 and is today heading the iLead Division within ad pepper media on an International scale.

Trine has prior worked with major brands on Marketing strategy and creative developments at EURO RSCG (EHS Brann) part of the Havas group and holds a master in Marketing Economics from CBS in Copenhagen. Trine Buus is founding member of the IAB UK Lead Generation Task Force.

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Thomas Gahlert
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