Heike Lorenz is the new Chief Marketing Officer of ad pepper media International N.V.Back to overview
Nuremberg/Hamburg, Germany, 8 April 2014– The international online marketing group ad pepper media has appointed Heike Lorenz as Chief Marketing Officer (CMO), effective 1 April 2014. The CMO position was newly created.
As Chief Marketing Officer, Lorenz will be responsible for marketing and corporate communications at the ad pepper media Group. She will report directly to Dr. Ulrike Handel, CEO of ad pepper media International N.V.
Lorenz comes from the Jung von Matt AG agency group, where she worked for the last 10 years in various positions, most recently as Business Development Director. In this position, she oversaw business development throughout the Group in strategic and operational terms. In addition, she was responsible for maintaining the Group-wide corporate culture and instruments of the Jung von Matt brand. Over the years, Heike Lorenz has held a number of different positions in the communication industry, including as a PR consultant, allowing her to gain extensive experience in marketing and international agency business.
For CEO Dr. Ulrike Handel, hiring Heike Lorenz is another crucial personnel decision to align the group toward growth and future markets.
“We are very pleased that we were able to bring a recognized marketing professional like Heike on board at ad pepper media. She meets all of the qualifications required to strategically re-align ad pepper media’s marketing and communication activities,” explains Dr. Ulrike Handel, CEO of ad pepper media International N.V.
ad pepper media International N.V. is a globally active online marketing group. ad pepper media develops digital solutions for clients as British Airways, Burberry, Hertz, Levi’s, and Sony in over 50 countries worldwide through its ten subsidiaries in six European countries and in the U.S. The Group consists of ad pepper media (lead generation), ad agents (SEO, SEA), Globase (CRM technology) and Webgains (affiliate marketing). The Group has developed the following proprietary technologies: iLead (lead generation), iSense (semantic targeting), and adExplorer (demand-side platform).
ad pepper media International N.V.
Tel.: +49 (0) 40 570 1349-73