ad pepper media wins European Seal of e-Excellence awardBack to overview
Semantic advertising solution recognised with silver medal at CeBIT
London, March 3, 2009 – ad pepper media has just won a silver medal at the European Seal of e-Excellence Awards, which reward digital media companies for industry-leading innovation.
The international awards are organised by E-Accelerator and the European Multimedia Forum, the principal European not-for-profit organisation to promote Europe’s digital media & technology industries globally. The award ceremony will take place at Europe’s largest ICT Fair, CeBIT in Hanover, on March 3 2009 at 4.30pm.
Recognition of ad pepper media at these awards follows wins at two British digital innovation awards in the past year, organised by E-Consultancy and the IAB. All entries have focused on the iSense and SiteScreen Networks, which use semantic principles to place or block ads respectively.
The SiteScreen Network performs instant semantic analyses of web pages where display campaigns are due to be placed. If pages are judged unsuitable for a brand to appear on because they contain objectionable content in any of twelve categories, the ad is blocked from appearing. The iSense Network can accurately understand what a page a web user is reading is about, in order to place the most relevant display ads alongside.
Sacha Carton, director of product & technology development and director of the board at ad pepper media International NV said: “We are honored to win another award for innovation, this time at international level. Our peers in the digital marketing industry have recognised that the SiteScreen and iSense Networks make advertising safer for brands and expand opportunities to reach audiences in a rapidly evolving online media marketplace.”
Notes to editors
ad pepper media is one of the leading independent international online advertising marketers. The company offers media agencies, advertisers and websites solutions covering a wide spectrum of online advertising in the areas of branding, performance marketing, e-mail marketing, affiliate marketing and ad serving.
If you have any enquiries, please direct them to Nik Pollinger at Wide PR:
phone: +44 (0) 870 010 9998