ad pepper media merges its German divisions and moves up to 4th place in the marketers rankingBack to overview
Munich, Hamburg, 7 November 2007 – Last week’s publication of the AGOF InternetFacts 2007-II surprised many in the market: ad pepper media advanced to become the fourth biggest marketer in Germany and outstripped TomorrowFocus, Yahoo, Adlink, Microsoft and Freenet in one move. According to the study, the marketer reaches around one third of German onliners with a monthly reach of 11.71 million unique users. The reason for this significant leap is the merging of the operational business of ad pepper media and mediasquares in Germany to form one large company.
“It was time to take a stand in the market and make the strength of the ad pepper media group in Germany more transparent,” says CEO Ulrich Schmidt commenting on the new market position revealed by this move. “Parallel to ad pepper media’s broad marketing approach, we have developed mediasquares as our international premium marketing division since 2005. As a single German company we can now implement the operational cooperation more consistently with immediate advantages for advertising customers and website partners.”
The fusion means that the new ad pepper media offers the German market a more exceptional spectrum of consolidated media than ever before: four specialized units with the business fields of Branding, Performance, eMail Marketing and Affiliate Marketing expertly cover the bulk of the customers’ specific needs. Cross-unit consultants together with specialists provide networked media solutions to suit a wide variety of online strategies.
ad pepper media concentrates its expertise in 4 divisions: Branding, Performance, eMail and Affiliate.
ad pepper media’s main aim with its combination of generalists and specialists is to meet the needs of media agencies, which increasingly give total budgets to specialized teams from a central concept. In line with the different needs of these teams, the four new units of ad pepper media not only differ in their market presence, but particularly regarding the respective product and service spectrum:
mediasquares becomes the group’s branding unit with a familiar name, established concept and extended portfolio. mediasquares focuses on branding-orientated customers and campaigns and takes over campaign placements on the individual websites and in the group’s channels. The mediasquares portfolio includes new broad-reach offers like DasTelefonbuch.de (4.2 million unique users), DasOertliche.de (3.7 million), Immowelt.de and a number of special-interest websites with interesting reaches in top target groups.
ad pepper performance ad pepper performance is launched with a new name and concept: The group’s Performance Unit markets the advertising spaces not occupied by branding customers on the exclusive network with its 1 billion ad impressions a month and optimizes the advertising spaces in economic terms. CPM, click, lead and permission campaigns achieve a broad reach here with run-of-network. All current targeting types are available, so advertisers can specifically choose the most suitable spaces from the whole portfolio, including the semantic targeting process presented at OMD, which places campaigns accurately in theme environments or excludes unwanted environments.
mailpepper with a larger team covers the eMail Marketing business unit and uses the exclusive lists for mailings with an international reach and to finely selected profiles. The 2nd-generation affiliate network Webgains completes the business fields of ad pepper media and covers the needs of transaction-orientated advertising customers.
Publishers marketed by ad pepper media profit in the new constellation from the performance of the four coordinated sales teams, which cover almost the complete marketing potential of a website with all special expertise. With its patent for the semantic targeting solution iSense, its own technologies for lead campaigns and email marketing and its own ad serving house eMediate, ad pepper media sees itself and the websites represented ideally technologically equipped for current and future customer requirements.
The management team of ad pepper media Deutschland GmbH comprises the previous general manager Oliver Busch, and Christian Griesbach, who was responsible for the successful international roll-out as general manager of mediasquares. The company continues its high degree of customer proximity with enlarged offices in Hamburg, Düsseldorf, Nuremberg and Munich.
Extract from ad pepper media’s marketing portfolio
For further information:
ad pepper media GmbH
Tel.: +49 89 7201369-0
Fax: +49 89 7201369-33