ad pepper media International N.V. sells its ad server subsidiary Emediate to CxenseBack to overview
Nuremberg/Amsterdam, November 15, 2013 – International online advertising marketer ad pepper media is selling its subsidiary, Emediate ApS, for roughly EUR 7.4 million1. Emediate was founded in 2001, acquired by ad pepper media in 2007, and has grown to become the clear market leader in the Scandinavian market.
Emediate is being purchased by Cxense AS, a global leader in big data analytics, personalized content, and targeted advertising. Cxense empowers publishers with extraordinary insight into their online audience. Furthermore, using advanced, real-time big data technology, Cxense enables publishers to act upon the insight in real-time through targeted advertising, content, and search solutions.
Emediate is the Nordic market leader, providing ad serving solutions and technolo-gies for efficient implementation, management, and analysis of online marketing campaigns. The combined offering from Emediate and Cxense provides a stronger, more advanced solution for publishers. Emediate’s extensive advertising products will be combined with advanced analytics, audience insight, personalized content and targeted advertising from Cxense to create one unified platform. Until now, only the likes of Google and Amazon have had the capability of using big data to provide customised online experiences. Cxense now provides that kind of insight and advantage to publishers worldwide.
“Cxense empowers businesses globally to use their data to interact with the right audience, in the right context, in the blink of an eye. Ad pepper media has devel-oped Emediate into an ad server market leader in the Nordics. The acquisition of Emediate significantly expands our advertising customer base, and enables us to bring our unique big data capabilities to some of the largest and leading publishers in the market,” states Pål Petersen, CCO of Cxense.
“As part of our strategy, we decided to focus on our successful companies in the area of performance marketing and concentrate on developing them further. As a result, we began searching the market for an experienced partner for Emediate – a partner who could further develop the company in a sustainable manner and lead it into the future. Cxense turned out to be the ideal partner for us. At the same time, we’re extremely happy that we can continue our close and successful partnership with Emediate and also benefit from the integration with Cxense,” says Dr. Ulrike Handel, CEO of ad pepper media International N.V.
Transaction information and financial Facts
Under the acquisition agreement, ad pepper media officially disposes of 100 percent of its shares in Emediate ApS, effective November 1, 2013. Approximately EUR 6.4 million of the agreed purchase price will already be recognized in the net profit/loss and liquidity figures in this year’s financial statement. Emediate contributed approx-imately EUR 900,000 to the EBITDA and EUR 4.4 million to the revenues of the ad pepper media Group during the 2012 business year.
Parklane Capital acted as exclusive financial advisor to ad pepper media.
Cxense provides businesses worldwide with extraordinary insight into their online users. Using big data analytics, Cxense enables their customers to put this insight to use through engaging content experiences and targeted digital advertising. Using Cxense products (Cxense Advertising, Analytics, Big Data, Content and Search), online businesses optimize content, drive advertising revenue and increase customer loyalty. Current customers include The Economist, Yomiuri (the World’s largest newspaper by circulation), Polaris Media, Naspers, Tamedia, Archant, and Grupo RBS. Company headquarters are in Oslo, Norway, with additional offices in the Ar-gentina, Australia, Brazil, Germany, Japan, Singapore, Spain, Switzerland, United Kingdom, and the United States.
For more information please visit www.cxense.com
About ad pepper media
ad pepper media is one of the leading international digital marketing services and technology solutions provider.
The company provides a broad range of display, lead generation, email, search en-gine and affiliate marketing services as well as semantic targeting and eCRM tech-nology solutions to media agencies, advertisers and publishers.
With 14 companies in eight European countries and the USA, ad pepper media is currently managing campaigns for thousands of national and international advertis-ers in more than 50 countries.
For more information please visit www.adpepper.com
ad pepper media International N.V.
phone: +49 (0) 911 929057-0
fax: +49 (0) 911 929057-157
1 Including net cash and estimated normalized working capital