ad pepper media International N.V. sells Crystal Semantics to 24/7 Media

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Nuremberg/Amsterdam, December 9, 2013 – International online advertising marketer ad pepper media is selling its subsidiary, Crystal Semantics Ltd, to 24/7 Media, Inc., WPP Digital’s marketing technology company. Crystal Semantics was established in 2001, acquired by ad pepper media in 2006 and evolved into a leading solutions provider for the online advertising market.

Crystal Semantics offers innovative technical solutions for contextual search popups and advertising banners. With its semantic analysis tool ‘Textonomy’, Crystal Semantics introduced the world’s first Sense Engine™ technology, which is now patented in the U.S. and UK.
Unlike conventional search engine technologies, which are primarily based on mathematic algorithms, Textonomy uses linguistic methods in order to determine the semantic relationship between words and the context in which they appear. It is available in eleven languages and is continually being enhanced by a team of language specialists and IT experts. Textonomy was developed by Dr. David Crystal, a leading linguist who is considered to be among the world’s first authorities on language. He is also an editor of reference books and literary works. CEO and co-founder Ian Saunders will continue to lead the company as part of 24/7 Media.

“The ad tech ecosystem has become very focused on audiences, almost to the neglect of the value of both content and context,” said David J. Moore, Chairman & CEO, 24/7 Media. “Crystal Semantics technology returns content to its rightful place and enhances the digital landscape for all players: advertisers, publishers and most importantly – consumers. We are very pleased to welcome the Crystal Semantics team into the 24/7 Media family. This smart, innovative technology, in concert with 24/7 Media’s leading solutions, will benefit our clients worldwide.”

“The sale of Crystal Semantics is fully in line with the ad pepper media group’s long-term strategy of focusing less on developing proprietary technologies and more on procuring the best solutions available on the market. We’re extremely happy that we can continue our close and successful partnership with Crystal as a license holder, while also benefiting from its growth and integration with 24/7 Media,” says Dr. Ulrike Handel, CEO of ad pepper media International N.V.

About 24/7 Media

24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years.  The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers Real Media Group, a business unit that helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. 24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries.

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About ad pepper media

ad pepper media is one of the leading international digital marketing services and technology solutions provider.

The company provides a broad range of display, lead generation, email, search en-gine and affiliate marketing services as well as eCRM technology solutions to media agencies, advertisers and publishers.

With 10 companies in six European countries and the USA, ad pepper media is cur-rently managing campaigns for thousands of national and international advertisers in more than 50 countries.

For more information please visit

ad pepper media International N.V.
Daniela Riedel
phone: +49 (0) 911 929057-0
fax: +49 (0) 911 929057-157