ad pepper media International N.V. acquires an interest in the US radio service provider dMarc Broadcasting Inc. and will add broadcasting services to its product rangeBack to overview
Newport Beach, Hoofddorp, The Netherlands, 09 December 2004
ad pepper media International N.V. today announces an investment into dMarc Broadcasting Inc., of Newport Beach, California. dMarc Broadcasting recently announced the acquisition of radio automation suppliers Scott Studios, one of the leading providers of broadcasting digital services and data solutions. As a consequence of this, dMarc Broadcasting Inc. currently boasts a customer base of more than 4,600 broadcasting stations in the USA and Canada in the field of radio automation, with more than 40% station penetration across the top 50 US radio groups.
ad pepper media International N.V. is involved in the entire transaction, which is financed by means of a $10 million investment into dMarc Broadcasting and led by further tier-one financial investors, among them the US investment firms Oryx Capital Inc. and King Street Capital L.P. as well as strategic investment partners from the business community.
One of the main reasons for the investment into dMarc Broadcasting Inc. is the agreement to form a new European Joint Venture company between dMarc and ad pepper media with the aim of distributing dMarc’s market-leading radio automation and digital media technologies throughout all of Europe. The systems solve many of the fundamental challenges faced by radio station broadcast groups today, including the measurability of advertising, the simplification of complex booking and reporting procedures and the reduction of unsold commercial time. By handling campaigns interactively, as has been done in the online sector for a considerable time, ad pepper expects a sustainable stimulation of radio turnover, which the company will participate in as a result of the Joint Venture. The Joint Venture will pick up its activity in the course of the year 2005.
“By combining our mutual expertise, ours in digital radio technology, with ad pepper’s exceptional sales team experience and Pan European acknowledgement, we are confident to offer the best in the field of state-of-the-art media solutions, and to thus be able to solidify our market-leading position within the commercial European radio industry,” said Chad Steelberg, Chief Executive Officer of dMarc Broadcasting.
“By joining forces with dMarc Broadcasting and leveraging their technical resources, ad pepper media International N.V. continues its growth in a new media space, radio, and its new digital integration into our existing leading on-line advertising and media activities throughout Europe. We’re excited to offer our advertising clients new opportunities in the field of radio advertising and to combine them with our existing marketing digital solutions,” said Ulrich Schmidt, CEO of ad pepper media International N.V. “Our commitment to provide the industry with the best products and services – with unparalleled customer service – is reinforced and solidified bymeans of our planned European Joint Venture, which will be a milestone in the roll out of interactive cross media strategies.”
About dMarc Broadcasting Inc.
dMarc Broadcasting Inc. is headquartered in Newport Beach, California with additional offices and service facilities in Dallas, Kansas City, and New York.
dMarc Broadcasting Inc. is a studio automation and media company providing market-leading digital solutions and media services to the radio broadcast industry. Through its wholly-owned subsidiaries, Scott Studios and Computer Concepts, dMarc is the US radio industry’s largest digital air studio systems vendor with over 4,600 broadcast clients reaching over 40% of the stations within the top 50 radio groups. dMarc Broadcasting is privately held corporation, backed by tier-one institutional investors. dMarc Broadcasting can be reached online at
For further information contact:
dMarc Broadcasting, Inc.
Ryan Steelberg, President
Tel.: (949) 791-1200
Fax: (949) 209-3313
ad pepper media International N.V.
Tel.: +49 (0) 911/ 929 057- 0
Fax: +49 (0) 911/ 929 057- 157