ad pepper media Germany Concentrates its Marketing Business in a New Unit under the mediasquares BrandBack to overview
Nuremberg/Hamburg, Germany, 17 April 2014 – ad pepper media is splitting its business in Germany into two separate units, refining the image of both. From now on, all of the company’s sales house business will be conducted under the mediasquares brand. ad pepper media will remain a performance specialist.
This move strengthens mediasquares’ position as an independent, specialized marketer in the field of product and service provider searches. Advertisers in mediasquares’ online and mobile portfolio can reach approximately 19 million unique users per month* while they are in the process of searching or making a purchasing decision. mediasquares caters directly to the often highly specialized needs of directory media, classifieds, comparison sites, and marketplaces. “We plan to extensively expand the reach of this field and the special offers we provide within the coming months,” comments Mario Gebers, general manager of mediasquares. mediasquares replaces the name ad pepper media in the AGOF Internet Facts ranking as a result of the separation of these business units.
The company’s performance business will now operate exclusively under the ad pepper media brand in Germany, focusing on the area of lead generation. With its proprietary iLead technology, ad pepper media is in the vanguard of lead validation. In the last ten years, iLead has delivered over 20,000 lead campaigns in more than 200 countries and generated thousands of test drives, product tests, and subscribers. This unit is headed up by Susanne Pilz, General Director of ad pepper media Germany.
Ulrike Handel, CEO and Chairman of ad pepper media International N.V., says: “With mediasquares’ portfolio, we are reaching 100 percent of our target group. It’s high time that we start communicating this advantage, and I’m looking forward to driving the growth of our marketing business in this new, distinct unit under the mediasquares brand.”
* AGOF Internet Facts 1/2014
ad pepper media International N.V. is a globally active online marketing group. ad pepper media develops digital solutions for clients as British Airways, Burberry, Hertz, Levi’s, and Sony in over 50 countries worldwide through its ten subsidiaries in six European countries and in the U.S. The Group consists of ad pepper media (lead generation), ad agents (SEO, SEA), Globase (CRM technology, mediasquares (sales house) and Webgains (affiliate marketing). The Group has developed the following proprietary technologies: iLead (lead generation), iSense (semantic targeting), and adExplorer (demand-side platform).
ad pepper media International N.V.
Tel.: +49 (0) 40 570 1349-73