ad pepper media announces US launch of iSense, innovative semantic advertising technology, delivering true relevance to display ads

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To be seen for the first time at Adtech New York

Nuremberg, New York, 6th November 2006

ad pepper media, the international online advertising network, today unveiled iSense, a revolutionary new semantic advertising technology to deliver display ads in true context.

iSense represents the next generation of advertising delivery, ensuring that marketers can deliver the right message at the right moment to the right content, while upholding their reputation and trust with consumers.

iSense uses patented Textonomy™ SenseEngine™ targeting technology to deliver relevant advertisements to the true context of webpages. iSense provides rapid semantic analysis of web pages in analysing each and every word on the page to identify the proper themes. Unlike current vendors, iSense goes beyond mathematical algorithms and basic techniques that in many cases present the user with ads that are completely out of context whilst forcing the advertiser to compromise on brand values through offering restricted ad formats.  iSense breaks through this glass ceiling and frees the advertiser to deliver the full power of semantically targeted advertising to their users.

iSense offers advertisers the opportunity to target their display ads based upon a choice of category, selecting a broad reach high level category, of which there are 25, or one of 250 median level categories or to mine deeper to one of 2500 highly specific subject areas. In addition, advertisers using iSense are protected from their ad being diplayed alongside controversial content though the deployment of Textonomy™ SiteScreen technology.

For websites, iSense offers an enhanced revenue opportunity with high yield, directly relevant advertising,  which responds to the context of each webpage, and offers a fundamentally improved user experience. iSense is uniquely placed to operate in real time in user generated content environments,  to deliver the most relevant ad to every page. All sites will also benefit from iSense’s incorporated Textonomy™ SiteScreen to enhance the level of brand protection they can offer to advertisers.

Ulrich Schmidt, chairman and CEO of ad pepper media, said: “iSense represents an outstanding opportunity for advertisers and websites. Relevance of advertising will be a key differentiator for the future, particularly in the high growth user generated content sector and will provide a massive competitive advantage for our clients. Our continued investment in in house technology ensures that ad pepper media are at the cutting edge. iSense sets the standard for others to follow”.

iSense is currently being tested with selected clients, and formally launches in January 2007 through ad pepper’s US network.  An international rollout to other countries will follow in 2007.

iSense can be seen at ad pepper media’s booth #621 at Adtech New York, November 6-8 2007.

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