ad pepper media acquires Nedstat Basic, the leading global free website analytics solution.

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Asset transaction significantly extends ad pepper media’s reach and range of free services for website partners.

Dutch seller Nedstat B.V. to maintain and focus on the expansion of its paid website analytics solutions.

Diemen, Hoofddorp, Nuremberg 14th of July, 2005

ad pepper media today announced the takeover of the free website analytics solution Nedstat Basic from Nedstat B.V., the European leader in website analytics.

With this asset transaction, ad pepper media acquires all the respective rights associated with the world’s most frequently used free website analytics solution.  Nedstat Basic is an ASP based solution enabling webmasters to measure all the important indicators such as traffic, user behaviour, content and offer performance.

The total purchase price of this transaction is 3 Mio Euros plus a limited earn-out component. The acquisition will be executed by Web Measurement Services B.V, a newly formed and wholly owned ad pepper media subsidiary based in Hoofddorp.

Nedstat Basic is actively used by more than 600,000 webmasters on approximately 1 million websites around the world and has been continuously growing since its launch in 1996.

This acquisition highlights ad pepper media’s continuing strategy to extend its range of free website partner solutions to complement its revenue generating sources.

ad pepper media plans to rebrand Nedstat Basic whilst maintaining it as a free of charge service. The main focus will be to make ongoing technology and feature enhancements to the product.

“This latest Nedstat Basic acquisition dramatically enhances our new website services division as we now have a broad range of quality solutions to offer our website partners covering adserving through to audience and traffic analysis”, explained Ulrich Schmidt, CEO of ad pepper media. “We expect to register the first results of our sustainable investment in this new field of business as early as the fourth quarter of the current financial year”, added Ulrich Schmidt.

As a result of this transaction Nedstat B.V. strengthens its equity and cash position. This will allow the company to further increase investment in its core business, namely advanced website analytics solutions for businesses
and organizations.

“This transaction is positive for all involved, in particular the users of our products”, says Michael Kinsbergen, CEO of Nedstat. “Nedstat Basic users will benefit because ad pepper has a firm commitment to further develop the product in the coming years. It fits with their core business which allows them to put more resources into the service than we can. Our Sitestat and Nedstat Pro customers will profit as well because Nedstat will focus all its resources on professional web analytics.”

About Nedstat B.V.
Nedstat is European market leader in website analytics.

The Nedstat products and services enable users to improve the effectiveness and profitability of their online communication and business. Nedstat aims to make website analytics straightforward and accessible. Therefore, products are easy to use, reports are clear and fast to access and support is personal and high quality.

Nedstat employs 120 people in the Netherlands, Belgium, France, Germany and the United Kingdom. The customer list includes many renowned and international organizations like Danone, Electrabel, Ernst & Young, ING, Marks & Spencer, Renault, T-Mobile and Thomas Cook as well as numerous government and not-for-profit organizations.

For further information:

ad pepper media International N.V.  
Public Relations 
Tel.: +49 (0) 911/ 929 057- 0   
Fax: +49 (0) 911/ 929 057- 157   

Nedstat B.V.
Michael Kinsbergen
Tel: +31(0)205195400