ad pepper media acquires mediasquares GmbH, one of Germany's leading online advertising sales houses

This acquisition expands ad pepper media’s market position considerably, strengthening its position in premium website ad-sales

Dusseldorf, Nuremberg 27 October, 2005

ad pepper media announces the 100% acquisition of mediasquares GmbH.

mediasquares is one of the leading independent German online advertising sales houses, with an exclusively represented website portfolio containing such well-established brands as sport1.de, map24.de, maximonline.de and kino.de. The total portfolio currently has appr. 20 websites with some 400 million page impressions a month. The young company has positioned itself dynamically and successfully in recent years, producing steep, profitable growth with its high-quality conceptual campaigns and first-class service for both website partners and advertising partners.

The acquisition of mediasquares reinforces ad pepper media’s position in Germany, particularly in the marketing of premium vertical websites.mediasquares will continue to operate under its own name and the existing management structure remains in place. Client service and expansion of the agency business will be given strategic orientation, while mediasquares will enjoy full access to ad pepper media’s products and technology.

The transaction will mainly be in ad pepper media shares, a percentage in cash as well as a component  linked to success in fiscal year 2005. Absolute confidentiality has been agreed on the purchase amount. The German affiliate, ad pepper media GmbH, will be responsible for the acquisition of this profitable company.
 
This acquisition represents a consistent expansion ad pepper media’s strategy of offering website partners tailor-made services, products and technology, to maximize their monetization opportunities. ad pepper media’s existing website partners will also benefit from the outstanding expertise of mediasquares’ sales team, particularly in the brandname website  sector. As both companies use the Adsolution adserving platform, from ad pepper media’s associated company Falk eSolutions, technical integration will be seamless, with further positive synergy effects to be expected in the coming months.

”The acquisition of mediasquares means a tangible expansion of our business in media and premium marketing. mediasquares has a first-class website portfolio with many well known brands and attractive customers. The company will continue to have its own positioning, covering the premium segment for us. It will in turn benefit from all our systems and resources,” said Ulrich Schmidt, CEO of ad pepper media.

”This connection to one of the leading European online companies lets our young organisation proceed to take the next brisk step towards greater growth,” said Christian Griesbach, CEO of mediasquares GmbH. ”In ad pepper media we have found a strong partner who can offer us additional product and technical solutions, while maintaining our strengths,” added his fellow director Dino Bongartz. All managers have committed themselves long-term to the company and will continue their successful management of mediasquares.

About mediasquares GmbH
mediasquares GmbH (www.mediasquares.de) is active throughout Europe, providing comprehensive solutions for Internet advertising, in partnership with around 20 selected websites at the moment. mediasquares’ online marketing, with the help of a widely-spread portfolio, gives advertising customers access to high-quality target groups. Some examples of websites exclusively marketed by mediasquares are sport1.de, map24.de, maximonline.de and kino.de. mediasquares provides its web partners with individual, turnover-promoting services.

With its many years’ expertise on the advertising market and its unique portfolio, mediasquares is positioned among the German agencies with the greatest coverage and brand names. Current coverage of online advertising media is around 400 million page impressions per month. The focus at the moment is on areas of peak attention, such as lifestyle, travel and entertainment. mediasquares has offices in Hamburg and Dusseldorf (head office).

For further information:
ad pepper media International N.V.  
Public Relations
Tel.: +49 (0) 911/ 929 057- 0
Fax: +49 (0) 911/ 929 057- 157   
E-Mail: mailto: pr@adpepper.com