ad pepper media acquires French online direct marketing service provider Macati SARL.Back to overview
This acquisition further strengthens ad pepper media’s online direct marketing position in the French market.
Nuremberg, Hoofddorp, The Netherlands, February 12, 2003
Today, ad pepper media France, a fully owned subsidiary of ad pepper media International N.V., one of the leading European online advertising and digital marketing solutions provider, announced the acquisition of 100% of the shares of Macati S.a.r.l.
Macati is an established French online direct marketing service provider specialized in brand specific qualified lead generation programs. Macati manages a vast network of over 500 B2B and B2C lead generation website partners including sites such as Jeuxvideos.com, 01net.fr, Nrj.fr and Directgestion.fr reaching millions of unique users on a daily basis. The combination of Macati’s unique direct marketing solutions and extended reach enables it to deliver powerful results for the most demanding client objectives. Since inception, Macati has generated over 1,3 million qualified leads for clients such as Nokia, Microsoft, Consodata, Apple Computers, Claritas, Banque AGF and EGG among others.
Prior to the acquisition, both companies had already successfully co-operated on some big international deals. Through these experiences, the companies identified the significant partnership benefits and synergies that would result out of its combined products and business models as well as its complimentary client bases and website partners.
ad pepper media’s market position will be significantly strengthened in the French online advertising market through this acquisition and the resulting integration of Macati’s direct marketing solutions into its product solutions mix.
Both companies clients’ will immediately benefit from an extended range of marketing solutions as well as the increased combined reach and delivery capabilities of the two networks.
Founded in June 2000, Macati has been profitable for the last two years.
“The acquisition of Macati reflects our strategy of partnering with innovative direct marketing companies that directly contribute to profitability while further strenghtening our position in the industry,” said Ulrich Schmidt, CEO of ad pepper media. “The businesses’ combined products and networks will enable us to further strenghten our position on the French market whilst enabling our clients to benefit from our increased delivery capabilities“.
“The co-operation with ad pepper media is the right step for the future. With such a strong partner we can continue to strengthen our position on the French market whilst also internationalizing our products and structures.” said Frank Lhuerre, Managing Director of Macati.
The companies have agreed to maintain the terms of the transaction strictly confidential.
Macati, founded in June 2000, is an established French online direct marketing service provider specialized in brand specific qualified lead generation programs. Macati manages a vast network of over 500 B2B and B2C lead generation website partners including sites such as Jeuxvideos.com, 01net.fr, Nrj.fr and Directgestion.fr reaching millions of unique users on a daily basis.