ad pepper media acquires Dutch online marketer ResultOnline, clearly expanding its position in the Dutch marketBack to overview
Nuremberg / Hoofddorp, 02 March, 2005 – ad pepper media, the international marketer and provider of interactive media and direct marketing solutions, is acquiring 100% of ResultOnline B.V., an online marketer based in the Netherlands.
ResultOnline is the leading provider of content-based advertising in the Dutch market. Its marketing portfolio includes some 200 million advertising contacts per month on over 1,200 websites. As well as handling text-based online advertising, ResultOnline is also a specialist in the rapidly expanding area of search engine marketing.
The Dutch marketer features its own proprietary technology for the efficient management of text-based campaigns, perfectly complementing ad pepper media’s current online marketing solutions and systems.
The ResultOnline team will remain under the management of CEO Rob Nijssen, who will support the ad pepper media management team, while taking over responsibility for the rollout of content-based advertising in other European markets.
“The acquisition of ResultOnline is not just a big step forward for us in the Dutch market, but also allows us to expand our product range to include contextual and search engine marketing across all of our European territories. We envisage a considerable potential for growth throughout Europe and by taking over the existing infrastructure and knowledge base of ResultOnline we are better positioned to enter this market. Both our advertising and website partners will benefit from an even wider range of products and increased revenue potential.” said Ulrich Schmidt, CEO of ad pepper media International N.V.
“We view ad pepper media as a long-term, successful and competent partner on the online advertising market. We look forward to developing new business concepts in ad pepper media’s existing markets. The new entity, made up of ResultOnline and ad pepper media, will immediately become one of the most important players on the Dutch online advertising market”, said Rob Nijssen, CEO of ResultOnline B.V.
It was resolved to maintain confidentiality on the financial background to the transaction. Formal closing is expected within the next day’s.
ResultOnline is a Dutch website marketer, founded in 1999, that specialises in content-based advertising. Advertisers benefit from the direct connection to website content and advertising messages. The profitable company currently works with 1,200 website partners in The Netherlands, with a total of around 200 million ad impressions per month. The company has a number of well-known advertising clients from a wide range of business areas, both in performance-based online advertising campaigns and in search engine marketing.
For further information:
ad pepper media International N.V.
Tel.: +49 (0) 911/ 929 057- 0
Fax: +49 (0) 911/ 929 057- 157