solute GmbH acquires repricing.com and datafeedmanager.com, strategically expanding its e-commerce expertise

solute GmbH acquires repricing.com and datafeedmanager.com, strategically expanding its e-commerce expertise

Karlsruhe, 23 June 2026 – solute GmbH, which operates billiger.de among other platforms and is part of the internationally active, publicly listed ad pepper Group, is acquiring the established software solutions repricing.com and datafeedmanager.com from AdValue GmbH. With this acquisition, the Karlsruhe-based technology company is setting the course for further growth in the B2B sector and strategically expanding its service offering for online retailers with two core capabilities: automated price optimisation and intelligent product data management.

Alongside the technology assets, the expert team behind them will also transfer to solute. Day-to-day operations and the existing points of contact for customers and partners will remain unchanged.

Synergies for e-commerce success: By integrating the new tools, solute will offer retailers an even more comprehensive ecosystem going forward. In addition to its proven solutions for reach and visibility, customers will now have direct access to specialised tools for market transparency and dynamic price management.

“This step perfectly supports our vision of equipping retailers with the best possible tools for their success”, says Bernd Vermaaten, Managing Director of solute GmbH. “As part of the ad pepper Group, we are systematically expanding our service portfolio. With repricing.com and datafeedmanager.com, we are closing the gap between intelligent data-feed structuring and data-driven pricing strategy. This creates clear added value for retailers and strengthens their e-commerce performance. We are very much looking forward to the next phase of development.“

About solute: solute GmbH, headquartered in Karlsruhe, is a leading provider of digital price comparison solutions. Alongside well-known portals such as billiger.de, Sparwelt.de, shopping.de and juhuu.at, the company continuously develops new offerings along the customer journey. As part of the publicly listed ad pepper Group, solute supports retailers and brands in sustainably increasing their e-commerce performance.

About repricing.com
repricing.com is a software solution for automated price optimisation in e-commerce. The platform analyses market and competitor data in real time and controls prices across marketplaces and online shops based on defined rules. This enables retailers to secure their competitiveness, protect their margins and respond to market movements without manual effort. repricing.com was developed by the AdValue Group, a Munich-based provider specialising in data-driven e-commerce technology.

About datafeedmanager.com
datafeedmanager.com supports retailers in managing and optimising product data feeds. The solution helps structure and prepare product data and make it efficiently usable across different