ad pepper media sells shares in Falk eSolutions AG to DoubleClick

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Under the today announced planned acquisition, ad pepper media is going to sell its 25.1 percent share in Falk eSolutions AG. ad pepper media further continues its proven cooperation and migrates to DoubleClicks integrated adserving product „DART for Publishers“.

Nuremberg, Amsterdam, The Netherlands, 17 March 2006

ad pepper media today announced the sale of its share in Falk eSolutions AG, a global provider of online advertising delivery and marketing management solutions. The transaction is expected to close prior to March 31st, 2006.  In 2002, ad pepper media invested 25,1 percent on a long-term partnership in Falk eSolutions AG.

The sale to DoubleClick adds new attractive possibilities for development to Falk eSolutions AG. Clients of both companies will benefit from the combined management experience of both companies, the widespread local market presence in Europe, as well as high innovational energy in rich media, seach and optimization- the new drivers of digital advertising.

The successful strategic partnership of ad pepper media and Falk eSolutions AG will continue unchanged. ad pepper media is among the first to commit to migrate to the integrated product “DART for Publishers”

ad pepper media receices a purchase price of appr. 8 million USD, which is subject to  additional earn-out-components.

For further information please contact:
Investor Relations
Anna-Maria Schneider
ad pepper media International N.V.
Phone: +49 (911) 929 057- 0
Fax: +49 (911) 929 057- 312