ad pepper media announces acquisition of Crystal Reference Systems Limited

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Acquisition adds Contextualization and Targeting Relevance to ad pepper media’s range of offerings for Website Publishers, Advertisers, Search Engines, SEOs, Ad Networks and Adserving Providers.

Holyhead, Nuremberg, Amsterdam, The Netherlands, 16 March 2006

ad pepper media today announced the acquisition of Crystal Reference System Ltd, the parent company of Crystal Reference (, the leading provider of reference content, and Crystal Semantics ( an innovative leader in contextual search and advertising technology and the developers of Textonomy, the worlds first Sense Engine technology, patented in both the United States and the United Kingdom.

Unlike current search technologies, which are based solely on statistical algorithms, Textonomy uses techniques from linguistic science to determine the semantic relationships be-tween words and the contexts in which they occur. The Textonomy solutions have been proven to dramatically enhance search results and significantly increase advertising relevance through contextual targeting.

Textonomy was developed by leading linguist and one of the world’s foremost authorities on reference publishing and language, Dr. David Crystal. Textonomy is the result of 8 years and $8 million investment in research. Its ground-breaking technology harnesses human linguistic intuition, tapping into the semantic relationships between words and the context in which they occur, going beyond the mathematical algorithms currently used by other contextual systems and major search engines that do not produce similarly relevant results.

The acquisition will significantly enhance ad pepper media´s contextual search and advertising solutions for its Website Publisher partners and Advertising clients as well as for Search Engines, SEOs, Ad Networks and Adserving Providers. ad pepper media will immediately deploy the Textonomy contextual advertising solution across its global advertising network including its webstats4U ( advertising network of over 1,000,000 websites worldwide.

As a result of the acquisition, Crystal Reference Systems Ltd will become a wholly owned subsidiary of ad pepper media. Founders Ian Saunders and David Crystal will respectively continue to lead the company´s business and Research and Development initiatives. Both Ian and David will work closely with ad pepper media to integrate into existing product and service offerings and to jointly explore new business opportunities in the online advertising and search markets internationally.

The total purchase price ranges between 1,5 and 2,0 Mill GBP and consists of an initial payment in cash and shares and an additional earn-out component depending on achievement of various objectives.

For further information please contact:
Investor Relations
Anna-Maria Schneider
ad pepper media International N.V.
Phone: +49 (911) 929 057- 0
Fax: +49 (911) 929 057- 312