ad pepper Group significantly increases EBITDA in the fourth quarter of 2024 – Webgains continued to impress with strong results

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Nuremberg, Amsterdam, 17 February 2025

ad pepper Group, one of the leading performance marketing companies in Europe, generated gross sales of EUR 26,614k (Q4 2023: EUR 24,014k) and Group revenue of EUR 5,827k (Q4 2023: EUR 5,868k) in the fourth quarter of 2024, according to preliminary and unaudited figures.

The group’s EBITDA rose significantly to EUR 812k (Q4 2023: EUR 369k), primarily driven by an excellent result in the Webgains segment, where revenue growth and consistent cost management led to an EBITDA of EUR 1,103k (Q4 2023: EUR 860k). ad agents generated an EBITDA of EUR 110k (Q4 2023: EUR 171k), while the ad pepper segment posted an EBITDA loss of EUR -384k (Q4 2023: EUR -521k).

In the entire 12-month period, gross sales amounted to EUR 89,656k (Q1-Q4 2023: EUR 85,988k), while Group revenue amounted to EUR 21,450k (Q1-Q4 2023: EUR 21,749k). The Group achieved an increase in EBITDA of approximately EUR 2 million year-on-year to EUR 2,003k (Q1-Q4 2023: EUR 24k). The liquidity reserve of EUR 24,155k is very close to an all-time high.

The annual report for financial year 2024 will be published on 30 April 2025.

Key figures (unaudited) in EURk:

Q4
2024		 Q4
2023		 Q1-Q4
2024		 Q1-Q4
2023
Gross sales 26,614 24,014 89,656 85,988
% growth 10.8% 4.3%
Revenue 5,827 5,868 21,450 21,749
% growth -0.7% -1.4%
of which ad pepper 533 462 2,095 2,292
% growth 15.4% -8.6%
of which ad agents 1,699 2,111 7,000 7,489
% growth -19.5% -6.5%
of which Webgains 3,594 3,295 12,355 11,968
% growth 9.1% 3.2%
EBITDA 812 369 2,003 24
of which ad pepper -384 -521 -273 -483
of which ad agents 110 171 722 209
of which Webgains 1,103 860 2,808 2,060
of which admin -17 -141 -1,254 -1,762
31 Dec. 2024 31 Dec. 2023
Liquid funds 24,155 23,365

 

 

For more information:
Dr Jens Körner (CEO)
ad pepper media International N.V.
+49 (0) 911 929057-0
ir@adpepper.com